Monday marks the launch of a new Quirky initiative: we are moving from developing one product per week to TWO products per week. Crazy, eh? We’ll be holding two concurrent ideation and evaluation phases each week: our regular free-for-all, anything goes round, and a more targeted brief-based project. Watch the video and read the description for Quirky’s first-ever brief below.
THE BRIEF:
Ever imagine how bland the world would be without stuff on our walls? Pictures, mirrors, clocks, shelves, storage, light fixtures, TVs, you name it — our world is a brighter and more interesting place because of our individual ability to decorate every inch of our homes.
But let’s be honest. Hanging stuff is not easy. Is it level? Will it stay? How do I reach all the way up there? How many attachment points do I need?
Sure, it’s not exactly rocket science, but it sure takes a hell of a lot more time then it should.
So we’ve decided to throw our collective hats into the ring. There’s got to be a better way.
We’re not talking about creating a better hook or adhesive — there are plenty of companies that have nailed that (“nailed” that, get it?). We’re talking about taking one step back:
Let’s design a product that makes it easy to hang stuff on walls.
Over the course of the next few weeks, we’ll dissect the problem to its core and start identifying all the pieces that need to go together to create the ultimate solution: a single product that makes it easy and straightforward for any person to decorate their living space.
We couldn’t be more excited.
So put on your thinking caps…
We’ll post a link to the submissions page on Monday.
