Posts Tagged ‘social sales’

  • Tue 20 Apr 2010

    Online Sales, Community Marketing, And Coffee Tips

    Hello, Quirks!

    Pleased to meet the lot of you! My name’s Matt, and I’m the first wave of Quirky.com’s newly invigorated sales push.

    I’ve been brought in to the illustrious Quirky team to lead our direct sales efforts from our online store. In short, I’m here to bring more people into the site, and to encourage those more people to buy more things. In shorter, I’m here to turn your hard-earned influence into checks in your mailbox!

    A few of the things I’ll be looking at in the near future are improving the site’s presence in organic search (SEO, for those in the know), managing paid search and other direct marketing campaigns, and tirelessly working on tweaking the Quirky.com store into the sleekest ecommerce engine it can be.

    I’ll be getting into all of this in more detail on later posts. But there’s one thing I’d like to get into as soon as possible with all of you:

    We want your help!

    I’ve been really inspired by the strength of the Quirky community in getting out the word about this site. This includes, but is not limited to, the enthusiasm that you have all shown for Quirky’s Social Sales Links. We really want to expand that program, as well as make some more like it, so you Quirks can control your own sales destiny as much as possible.

    We’ve been kicking some ideas around over here, but I was wondering what’s floating around out there! Great ideas are the Quirky community’s stock in trade, right? Any great ideas for marketing projects out there that the community can participate in? What would you want to do to earn more money while promoting your Quirky products?

    My ears are always open to any suggestions you have for community marketing projects, as well as any other ideas you’d care to kick around involving the Quirky community cashing in through the site.

    Take care, Quirks! Looking forward to hearing your suggestions and working together to make Quirky.com the greatest success of the information age.

    -Matt

    P.S. One piece of unsolicited advice for all you out there. When you start a new job, never, ever be the first person to use the brand new drip coffee maker in your office. If you must, certainly don’t let your new boss taste it. The first pot in a new machine always tastes like the elephant house at the zoo smells, and you will never live it down.


  • Fri 26 Mar 2010

    Why You Should Facebook Connect

    When we rolled out our new payments system at the beginning of the week, we also included a nifty new feature called Facebook Connect.

    Facebook Connect lets you log in to both your Quirky and Facebook accounts with a single click, making it easier to stay connected on both networks without fussing with multiple passwords.

    To get started with Facebook Connect, you first have to grant Quirky the necessary privacy permissions, which you can do by clicking on the Facebook link in your My Account page. When you’re done, refresh that page to set your Facebook notifications preferences. Note that your preference selections will not be valid until you have granted Quirky the appropriate permissions.

    Once you have completed this step, you will be able to select which of the following notifications will be published on your Facebook feed:

    When you post a comment

    When you submit an idea

    When you win a project

    When you buy a product

    When you earn money

    Publicizing these actions allows you to utilize your existing network to drum up support for submitted ideas, generate social sales, earn money from registration referrals, and more. All clicks to the site through your Facebook page are attributed to your unique referral link, which means that you get credit when one of your friends takes action… without lifting a finger! When you think about it, there’s really no reason not to Facebook Connect.

  • Thu 18 Mar 2010

    Let’s Make It 11!

    This week, we pushed not one but TWO products into production: Cloak and Petal Drops. We’re super excited! But we can’t help but think about how awesome it would be to hit a trifecta this week. We can dream, right? Check out these other products, which are just a few votes short of hitting production. Maybe if we push hard enough, we can get these into production this week too!

    Sling Back (Quirky’s first-ever product!): 569 out of 625 –> 91% –>  56 to go

    Wrapster: 642 out of 720 –> 89% –> 78 to go

    MugStir: 514 out of 630 –> 82% –> 116 to go

    Let’s blog, Facebook, Tweet… whatever it takes to round up some more sales! I know you all can do it.

  • Thu 11 Mar 2010

    “The Quirky Cloak May Be The Trendiest iPad Case Yet”

    And other headlines from the blogosphere…

    http://www.trendhunter.com/trends/quirky-cloak-ipad
    http://www.thegadgetguycolumn.com/index.php/ipad-accessories/cloak-ipad-case-by-quirky/
    http://www.ipadcoversblog.com/2010/03/09/unique-crowd-sourced-ipad-case-code-name-cloak-is-finally-available-for-pre-order
    http://www.gadgetvenue.com/quirky-cloak-apple-ipad-case-03105422/
    http://nexus404.com/Blog/2010/03/11/quirky-cloak-ipad-case-protects-displays-ipad-ipad-folder-style-case-supports-portrait-landscape-orientations/
    http://www.techfresh.net/quirky-cloak-ipad-case/
    http://the-gadgeteer.com/2010/03/09/quirky-cloak-ipad-casestand-available-for-pre-order/
    http://www.slipperybrick.com/2010/03/quirky-cloak-apple-ipad-case/
    http://www.itechnews.net/2010/03/10/quirky-cloak-undercover-for-apple-ipad/
    http://technology.automated.it/2010/03/10/quirky-cloak-ipad-case/
    http://techblips.dailyradar.com/story/apple-ipad-with-quirky-s-cloak/

    http://digitalorchard.ie/2010/03/15/quirky-cloak-apple-ipad-case/

    And that’s just the first page of Google search results! Have you found any other great blogs about Cloak? Post ‘em here!

  • Tue 9 Mar 2010

    Everything You Need To Promote The Hell Outta The Cloak

    The Apple iPad starts pre-selling on Friday, March 12, and hits stores on April 3.

    What does that mean for us?

    1. We have the incredible opportunity to cash in on iPad hype with the release of the Quirky Cloak, our sleek, functional iPad case, now available for pre-sale in Quirky’s online store.

    2. We need to hustle to push Cloak out of pre-sales and into manufacturing so that we can get the product into consumers’ hands quickly.

    3. We need YOUR help to push those social sales!

    I’ve created a bit of a toolkit  for promoting the Quirky Cloak on social media sites. Use your social sales link, pictured below on the bottom right of the product page, to refer potential Cloak buyers to Quirky, and you’ll cash in too!

    ON FACEBOOK…

    - Post your social sales link to your Facebook status, with an update like:

    Jessica can’t wait to buy the iPad, but she’s even more excited to buy the Quirky Cloak iPad case.

    ON TWITTER…

    - Use a link shortener like Bit.ly to shorten your social sales link and post it with a provocative/cheeky/intriguing teaser. For example:

    I’m going undercover with Cloak. [link]

    ON BLOGS…

    - Hit up tech blogs (Google “top tech blogs” for good lists) and leave comments on articles/posts pertaining to the iPad. Feel free to cut and paste the following text:

    The Quirky Cloak is BY FAR the sleekest, sexiest iPad case on the market… plus, it’s mad functional! Check it out on Quirky.com — [YOUR SOCIAL SALES LINK]

    You can also embed the following graphic banners in comments, on your personal blog… wherever your heart desires! Don’t forget to change the “YOUR SOCIAL SALES LINK” text to your own social sales link.


    <a href=”YOUR SOCIAL SALES LINK” target=”_blank”> <img src=”Http://aquirkyblog.com/wp-content/uploads/2010/03/cloak-banner.jpg” border=”0″> </a>

    <a href=”YOUR SOCIAL SALES LINK” target=”_blank”> <img src=”Http://aquirkyblog.com/wp-content/uploads/2010/03/cloak-banner-2.jpg” border=”0″> </a>


    Now that you have everything you need, let’s go out and push those social sales!!!

    Can I get a HELL YES?

  • Wed 3 Mar 2010

    Tweet, Tweet

    Many of you have jumped on the Twitter bandwagon to promote Quirky using your social sales links. Kudos! We encourage all of you to leverage your social networks to attract new Quirks. This, in turn, can earn you cold, hard cash if your referrals purchase products in pre-sales or submit product ideas. Everyone wins!

    For those of you who aren’t familiar with the Twitter machine, I’ve compiled some helpful links to help you get started:

    A Newbie’s Guide to Twitter – a helpful beginner’s guide, from C-Net News.

    How To Twitter – one reporter’s foray into the Twitter world, from the Wall Street Journal.

    How to Get More Twitter Followers – useful advice for gaining followers, from DoshDosh.

    Using Twitter to Promote Products – a video describing how Dell used Twitter to promote products, WhoPopsYourPopcorn.com.

    Once you’re on board, don’t forget to follow us @QuirkyInc.


  • Tue 16 Feb 2010

    From The Forum: Social Sales

    I wanted to alert you to an interesting discussion happening on the Community Forum — if you haven’t checked it out yet, the forum’s on the site under Learn.

    Sandra Lehr wrote: I would love to know what our most active quirks are doing with respect to social sales. How are they reaching the right people? I think those who aren’t big into the social media aspect might find this type of info helpful.

    Matthew Toghill responded: Currently standing on >9000 referrals (hits on my links); 112 registrations; 119 orders. Admittedly the majority of this is due to some luck with the big gadget blogs using my referral link (and others copying the link or sourcing such sites), this was before they probably realised what the whole link meant and since then they seem to all shorten links to just the standard store page/ quirky home page.

    Sandra responded: I have nearly 2400 referrals and 18 orders. So lookout — I’m catching up to you! I do twitter a couple of times a day links to the site. I’m trying to hit different people without being super annoying so that they unfollow me. I think if I can continue to get the right folks to follow me (through Mr. Tweet or even Twellow) and get noticed on some of the other boards I’m on, it could pay off.

    Michael Mattox responded: 1285 Referrals, 6 Registrations, 1 Order :-(  Many of my friends have gone to the site with my original link, but never registered at that time. They would simply go to Quirky days or weeks later without using the link, then register and order.

    Do you have any super tips for social sales? Hit up the forum and share your expertise with the rest of the community!