Posts Tagged ‘social media’

  • Tue 9 Mar 2010

    Everything You Need To Promote The Hell Outta The Cloak

    The Apple iPad starts pre-selling on Friday, March 12, and hits stores on April 3.

    What does that mean for us?

    1. We have the incredible opportunity to cash in on iPad hype with the release of the Quirky Cloak, our sleek, functional iPad case, now available for pre-sale in Quirky’s online store.

    2. We need to hustle to push Cloak out of pre-sales and into manufacturing so that we can get the product into consumers’ hands quickly.

    3. We need YOUR help to push those social sales!

    I’ve created a bit of a toolkit  for promoting the Quirky Cloak on social media sites. Use your social sales link, pictured below on the bottom right of the product page, to refer potential Cloak buyers to Quirky, and you’ll cash in too!

    ON FACEBOOK…

    - Post your social sales link to your Facebook status, with an update like:

    Jessica can’t wait to buy the iPad, but she’s even more excited to buy the Quirky Cloak iPad case.

    ON TWITTER…

    - Use a link shortener like Bit.ly to shorten your social sales link and post it with a provocative/cheeky/intriguing teaser. For example:

    I’m going undercover with Cloak. [link]

    ON BLOGS…

    - Hit up tech blogs (Google “top tech blogs” for good lists) and leave comments on articles/posts pertaining to the iPad. Feel free to cut and paste the following text:

    The Quirky Cloak is BY FAR the sleekest, sexiest iPad case on the market… plus, it’s mad functional! Check it out on Quirky.com — [YOUR SOCIAL SALES LINK]

    You can also embed the following graphic banners in comments, on your personal blog… wherever your heart desires! Don’t forget to change the “YOUR SOCIAL SALES LINK” text to your own social sales link.


    <a href=”YOUR SOCIAL SALES LINK” target=”_blank”> <img src=”Http://aquirkyblog.com/wp-content/uploads/2010/03/cloak-banner.jpg” border=”0″> </a>

    <a href=”YOUR SOCIAL SALES LINK” target=”_blank”> <img src=”Http://aquirkyblog.com/wp-content/uploads/2010/03/cloak-banner-2.jpg” border=”0″> </a>


    Now that you have everything you need, let’s go out and push those social sales!!!

    Can I get a HELL YES?

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  • Thu 4 Feb 2010

    The Trouble With Social Media Is That We Are All Way Too Awesome

    Since this week is New York’s Social Media Week, I’ve decided to weigh in on something troubling me: I’ve yet to encounter anyone that can fully grasp the significance of social media. This might be due in some part to the only people I speak to on a regular basis being Facebook stalkers or randoms so taken with my 140 character missives that they must track me down via Foursquare/Latitude… but at the end of the day these should be the very people exposing its fundamentals rather than waxing poetic about their last awkward lunch date.  I say this because social media has exposed us all for what we really are: geniuses. We are all Brian Wilson, but a Brian Wilson that went to bed before making Pet Sounds. That is to say: we create mighty inescapable works, (suffer a nervous breakdown), and the world moves on with our endeavors forgotten or relegated to a heap of Web 2.0 ephemera. I suspect this is why I’m fascinated with Quirky. It is such a refreshing break from the typical collective blathering. We can finally make the products of late night ramblings, cafe frustrations, or cubical quandaries into physical bits rather than strictly electronic bits. Or failing that we can scrape up the remnants of last decade’s snark and so eloquently crush the hopes and dreams of those more talented and successful than ourselves.

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