For the past few days, the Quirky Design Staff has been alternating shifts in the window display of Bed Bath & Beyond on 6th Avenue here in New York. There they sketched solutions to everyday problems tweeted at us from people all over the world. Well it wasn’t just for fun, it was actually the beginning of a week long Quick’n'Quirky!
In case you’re unfamiliar with the Quick’n'Quirky concept, what we do is take the Quirky process and condense it into an amazingly short amount of time.
Yesterday, at the conclusion of the three-day sketchathon, we chose five ideas out of the hundreds that were sketched, ran a DVM analysis, and did a one-off mid-week evaluation. The result? Say hello to Product 177: Cooler with beach umbrella attachment.
The problem was identified and tweeted by Quirky designer Sally Rumble. This being the case, the 50% of influence typically reserved for Ideation will be spread out across remaining phases, including Research, Design, Branding and Presales. That means that there’s a ton of influence up for grabs over the next few days.
We’ve just launched the Research and and Concept phases for this product, which will last for 24 hours. If necessary we will have a Refine phase, but given the aggressive timeline we’re working on, we’re not planning on it. Tomorrow we will be kicking off the Naming and Tagline phases, and this Sunday night (possibly in the middle of a hurricane) we’re going to launch the product, live in the window of Bed Bath & Beyond.
To recap:
Tomorrow: Naming and Tagline
Sunday: Product Launch for presales.
You better get moving!
