In this installation, PowerCurl ideator Jeff Scholen discusses his experience working with Quirky to bring his power adapter cord management solution to life.

Designed by the Quirky community and Apple enthusiasts in just 24 hours, the Quirky PowerCurl is a clip-on cord wrap for Apple’s 45W, 60W, and 85W MagSafe Power Adapter. The Curl, as we like to call it, makes it easy to unplug and pack up quickly without having to untangle your extension cords the next time you set up shop.

Oh, and we’ve quirkified this thing — it’s bright orange and dead sexy. Here’s what else makes it hot:

- Both ends of the cord (the plug end and the MagSafe end) can wrap around the device, allowing for quick and easy unraveling.

- The included clip enables the plug end of your cord to clip to itself, just like your MagSafe end does.

- Fear over-heated adapters no more — PowerCurl elevates the power adapter for improved air circulation and cooling.

- You will be able to choose between the 60W or 85W model prior to device shipping.

Don’t wanna buy one? Check out Twitter NOW for the chance to win one!

It’s no surprise we have some new PowerCurl inventory on the way…

We figured we’d use this opportunity to clear some space in the ol’ warehouse for the shiny new boxes, due to arrive on Monday.

Go ahead and scoop up your orange PowerCurls at half price before Sunday night. PowerCurl will return to its full retail price on Monday morning — along with the launch of some awesome new colors.

http://www.quirky.com/products/15-PowerCurl

Check out our progress as-it-happens over at our fresh new flickr account.

Quirky HQ has been transformed into a temporary warehouse as we attempt to ship all 1200+ powercurl orders that have piled up over the past few weeks.

Shipments are going out in the order of which the orders were received, so please be patient.  We expect to have shipped all orders by the end of the week.

Congratulations to Jeff who should be receiving an extra special care package by 10am tomorrow morning.

We’re totally psyched about the product and think it has a very bright future.

For all of you who are influencers, your money should start hitting your account by the end of the week if it hasn’t done so already.

As always, hit tiny dino with questions.

Back to packing Boxes,

B & Team

Hello All -

The PowerCurl order finalization emails have been sent out! Click the link in your email to review your order, pick the PowerCurl size that meets your fancy, and ensure that your billing and shipping order details are correct.

We’ll be ready to ship these out quite shortly.

Boooyah.