1) Find a good problem to solve. People don’t buy products, they buy solutions.

2) Do your homework. Google is your first step.

3) Keep it simple. The best ideas are the ones that are so simple that they are elegant.

4) Carefully craft your pitch. Get inside the head of the consumer and try to tap into the emotions associated with the problem you’re solving.

5) Make it like a bikini. Your idea submission should be large enough to cover everything but small enough to keep it interesting.

Stephen also invites Quirky users to run their ideas past him; he promises not to steal. That’s the kind of community spirit we like! Thanks, Steve.

Read the full post here.