Have markets become so saturated that ad agencies and branding firms now see the only possible avenue for expansion of existing brands as the alt or hipster subsets of the demographics that they’re already targeting?
Take for example:
Does there really exist a sizable market segment consisting of people in retirement communities buying lame hot pants? I think not, but I suppose it is larger than discerning babies who might own an Apple product, shop at places such as Urban Outfitters, and control their household’s grocery spending.
However, such things have not gone unnoticed (just Google “Gerber hipster babies” or the like). Unfortunately, I suspect the noticing and commentary from such social media pundits (young people with Macs) will only drive these campaigns into overdrive as they shall be seen as evidence of their success. All of this will lead to the alienation of such alternative verticals and the eventual collapse of Western style capitalism. What comes after? An economy based on personal currencies pegged to an individual’s retweets and Facebook likes.
