Consider this the start of an anti-TED reading list. People have become way too mired in Technology/Entertainment (that’s really what the E stands for)/Design fetishism, and it is leading to some very bad precedents being set (such as Facebook and the new Apple policies) with most of us gleefully following along because things are super shiny and make us feel a little special.
Society of the Spectacle (the book, not the movie)
The Century of the Self (not a book, and available for free on the internet)
Books on Pataphysics… just because it might make you more well rounded.
Also, please feel free to ask me about luxury branding. I’m very good at it.

