Mon, Feb 15 2010
Hey Quirks,
So we’ve noticed some rumblings on the comment boards for Product 0032 — “Snowman Mold.” It seems that some of you are unhappy/confused/disappointed with the Quirky team’s selection in this product evaluation round, so I wanted to give y’all some insider info on what went into our decision.
The top vote-getter for this round was the “Foldable Water Bottle” — a great idea, but one that is already on the market! Check out all the results when you Google “foldable water bottle”:

Another top vote-getter this round was the “Ironing Board with Sleeves.” We also love this idea — who doesn’t wish their ironing board was wider or had swivel attachments for shirt sleeves? — but after doing a quick search we discovered that there was already an issued patent on a very similar item.
Unfortunately, if there are intellectual property issues surrounding your idea, we can not select it — sorry!
A general note on our selection process:
Here at Quirky, we select winning ideas based on the community vote as well as the Quirky team’s vote. We have expert design, research, and engineering staff here that review all data and submissions from the community, and then we take it a step further by performing our own internal research during each evaluation period. Our team looks into competitors, the current market, feasibility in hitting the pre-sales threshold, etc., and that all weighs in to the mix, as well. There is no straight computer algorithm or strict dedication to community consensus, and it is this collaboration between the community and the experts that’s helped make Quirky successful so far.
So after mulling it over, we decided to go with the Snowman Mold, which also received a significant number of votes. Why, you ask? Three reasons:
1. We jumped at the chance to enter a new market. The Snowman Mold is unlike anything we’ve ever done before, which would enable us to reach an entirely different group of consumers and retailers.
2. Depending on how the industrial design process goes, the Snowman Mold could be relatively inexpensive to produce. We have a lot of quality, but slightly pricy, products in our store, but it’s also nice to throw in some cheapies for good measure.
3. We thought the community would have a lot of fun quirkifying this thing. Imagine… DigiDudes heads! Obama! Miley Cyrus! The possibilities are endless.
So there you have it, Quirks. We want to make sure that we keep this process as transparent as possible, and we hope this blog post has cleared up some misconceptions. Feel free to keep hitting us back with feedback!
– Community Ambassador Jess