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FOR IMMEDIATE RELEASE
Switch, Modular Pocket Knife, Hits Quirky's Online Store
collaboratively developed in one week by Quirky's community
New York, NY, April 26, 2010 -- Today marks the official release of Switch -- a community-developed modular pocket knife.
Looking for the perfect pocket knife? The search is over. Switch is the ultimate modular utility device, with 18 different attachments so you can mix and match your most frequently used tools. Customize your Switch’s width by swapping out the inner axles, or group your tools into different “themes” – home, office, outdoors, etc. However you choose to do it, Switch is your tool, your way.
Switchs' 18 tool attachments go far and beyond the traditional pocket knife. Choose from a plier or a screwdriver to an LED flashlight or a USB Memory Stick.
The full list of 18 tool attachments include the following: Standard Knife, Pliers, Scissors, Nail File, Tweezers, Thin Flathead Screwdriver, Phillips-Head Screwdriver, Eyeglass Philips-Head Screwdriver, Eyeglass Flathead Screwdriver, Wood Saw, Serrated Saw, Corkscrew, Combination Bottle Opener/Flathead Screwdriver, Combination Can Opener/Wire Stripper, Pen, Magnifying Glass, LED Flashlight, 1GB USB Memory Stick.
The Switch set includes: a carrying case, two exterior body covers for encasing the tool attachments, two slotted caps to hold the tool together, and three interior axle assemblies – small (2-6 tools), medium (4-10 tools), and large (7-13 tools) -- which can be swapped in and out depending on your desired tool width.
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Switch is the 35th product designed and developed by the Quirky community since Quirky’s launch on June 2, 2009. Quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week, Quirky’s community collaborates to select and produce one new product idea. This week ends the development phase of Switch, and it is now available for pre-sale in Quirky’s online store for $68.
You might remember other successful Quirky products including the Cloak, a sleek, sturdy iPad case; the DigiDude, a portable camera tripod and keychain; the Scratch-n-Scroll, a mousepad with a writing surface; and the PowerCurl, a cord wrap for Apple's MagSafe power adapter.
Quirky engages participants to collaborate in every aspect of product creation -- from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a Quirky product goes back to these influencers.
Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys the submissions during a seven-day evaluation period and selects one product to move forward into product development. Quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.
The final product becomes available for pre-sale in the Quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.
For more information about Switch, Quirky, or to request an interview with Ben Kaufman, Quirky's founder, contact Tiffany Markofsky at tiffany@quirky.com / 305.710.2960.
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