Mon, Oct 10 2011

Well, here we go- in the coming weeks we hope to give the entire Quirky user experience a much needed refresh.

To start, however- we’ve addressed the heart of Quirky. The product evaluation process.

Today, the way we collect, curate, and choose ideas has completely changed. We’re confident that this is a giant leap forward. Is it perfect… probably not- that’s why it has “Beta” next to it.


Here’s what’s important:

1. Ideas now immediately go live after submission.
2. Ideas will each have 30 days to make it through evaluation.
3. At any point in that process, upon seeing positive traction within the community, the concept can be manually marked as “under consideration” by a member of the Quirky staff.
4. If your concept is “under consideration” the clock has officially stopped. You’ll be called by a Quirky Invention Ambassador who will work with you to understand everything there is to know about your idea.
5. We will pick several ideas each week from the bunch that are “under consideration”.
6. All ideas that are marked as “under consideration” will get a full report from a Quirky Invention Ambassador about why their idea was turned away (or selected).

Also Important

1. You can delete your idea from Quirky at any time throughout the process (with the exception of “under consideration”).
2. You can edit your idea at any time throughout the process.
3. Community members are now armed with several tools which will help you navigate the ideas that are up for evaluation: Sorting, Filters, Hide, etc.
4. If your idea is not selected, you can opt to have it included in a private Quirky archive. The archive is only viewed by Quirky staff and potential licensees under strict confidentiality agreements. The archive will allow us to remember your concept and contact you if we change our minds. It will also allow our newly formed Licensing department the opportunity to possibly procure a licensing deal for you.

We will be building collaborative tools into the early parts of product evaluation which will allow community members to help you draw, size up the competition, understand the market etc. We’ll be rolling these out slowly once we work out the kinks of the new system.

We are excited to test out what we believe to be a much more fair, easy to understand product evaluation process. We have also given our homepage a facelift- a nice simple greeting for new (non-logged in) Quirky users.

As always, we appreciate your feedback. Quirky is a constantly evolving organism.