Tue, Dec 28 2010
We’re making great progress on Product 81, the speakers we will be debuting at CES.

Upon posting the original CMF options, we read through the comments and found that they were very in favor of a neutral color palette. The reasoning was clear: we needed a product that worked in any context. For this reason we picked the Black/Grey “Business Time” option.
One thing we couldn’t help but notice in the comments was that, even though it worked in many scenarios, black and grey was just too boring. It seemed like a lot of the votes were there because either it was the “lowest common denominator” option, or it was the most common speaker color to choose from. While there was significant support for the color options, a lot of the comments showed that people only voted for them because it was their personal favorite, but they were worried about it performing well with mass consumers. We agreed. For these reasons we took the “Business Time” option further, and explored the range of the neutral palette.

The color scheme we’re moving forward with will be anodized black metal on the outside, with white gloss on the inside, and black silicone borders and buttons. The base will also feature the same materials: black anodized metal on the bottom, white high gloss on the tray, and black silicone details.
We were so drawn to the white because of the way it amplifies the curvature of the inside, and while on the stand it ties to the two together well. We also felt that the contrast is loud enough to help us stand out in the sea of products at CES. And as a product that is supposed to be forward thinking, we thought the white gloss referenced a futuristic feel that the mass market could relate to (Star Wars stormtroopers, the elusive white iPhone, EVE from Wall-E). The black anodized metal speaks to it being a tech and music product, and as it wraps around the speaker or base, it pulls your attention with it.

We’ve now sent this material spec out to our model maker and are on track to have the Quirky speaker, soon to be named by you, debut at CES.