Wild Card Winner For Product 60

When we read Tracie Beer’s idea submission for “the halter hanger” we couldn’t contain ourselves. Finally, an elegant solution for a widespread problem!

As to be expected, the idea resonated with all the gals in the room – I know I’ll commit to at least 10 – but the guys were maybe even more jazzed. Gaz got excited about the design potential and the possibility of turning this into a unisex hanger. Ben wanted to give it a 100 on viability (don’t worry, we didn’t let him). Chad let out a girlish squeal at one point in the conversation.

And it seemed like the community loved this idea as well. Not only did you guys give it the highest “Likeliness to Purchase” rating, but you also said the following:

“I think this is brilliant and could make threshold in minutes if priced right.”

“Makes the most sense out of all the ideas this week.”

“I can’t believe that this doesn’t exist yet! Every woman needs at least 20 of these in their closets!”

“It looks like the bat signal from Batman. It’ll get the superhero demographic as well. Hanging those capes is a real challenge!”

So that’s why, although this idea ranked sixth in idea submissions, it received a unanimous “wild card” staff vote for this week. That, combined with the large gap between males and females who voted in this round, pushed this idea to the top of our list. We’ve reserved the right to select a “wild card” winner when we see something that really grabs our attention and sparks discussion, which this product idea more than accomplished.

But really, we just want to break into that superhero market.

Congrats to newbie ideator Tracie for a winner!