Logo time and that means another round of images to help inspire. UnHampered should make laundry easier and fun. So when designing the logo – let’s think about that. The images below each communicate visually. Try not to be concerned about what the object is, but rather what it is communicating abstractly.
The first is classified as negative space. How can the removal of material (or in the sense of logos, space between lettering or type itself) become functional, cost effective, and at best poetic?
The 2nd is about color. In this image there are two colors but the design is still energizing and very interesting. In your design, think about the dominant color choice and what is supporting it and how it can sit as a whole?
And the 3rd represents structure. How can scale, proportion, and organization express content?
1 Comment
daniel schier | 09/03/2010 4:40 PM
Interesting post. Thanks for elaborating on the images and intent.