Fri 25 Jun 2010

Pre-Sale Deal Changes: Pivot Power & Onward

by ben kaufman

We’re gearing up to launch Pivot Power (which we all adore), but I’d like to bring to your attention a few minor changes we’ll be making to the pre-sale phase on Quirky, beginning with today’s launch.

1. There will no longer be free shipping in the U.S. associated with pre-sale. Instead we will provide as aggressive a discount as we’re able to.

2. People that buy in pre-sale will be shipped a laser-etched version of the product, with the # of the unit that they committed to. (also known as awesome)

Remember: committing in pre-sale actually makes you money on every unit that ships, anywhere in the world… in perpetuity.

Your purchase immediately makes you an influencer in the product. By way of example, someone who committed to Cloak in pre-sale earned 0.038% influence in the product. They are all set to make close to half their money back on their purchase ($15.37), just by getting in early. Pretty soon, they’ll have gotten the Cloak for free (due to reward payments equaling their purchase price), and then it won’t be long until they’re in the green.

Getting in on pre-sale is powerful. Numbers with as many decimals as 0.038 sound really small. But once the product goes into distribution, and we start talking in terms of hundreds of thousands of units, we’re talking real money. Selling just 100,000 units of Cloak would net a participant in pre-sale nearly 500 dollars. Insane!

We realize that the site needs to do a better job of telling this story to stimulate more pre-sales… and we’re working on it.