Mon 7 Jun 2010

How To Promote Your Products With Social Media (Via The Faster Times)

by jess

Our friends at The Faster Times just posted an informative partnered article just for Quirks on the best ways to promote (ahem, Quirky) products using social media.

Some highlights:

First question you should ask yourself: can anybody hear me? If you have under 100 Twitter followers, or have a static website, sorry, you’re out there all alone. Don’t forget what we’re dealing with here; the Internet is a web (a world wide web, if you will) — don’t be that guy who sits in the corner talking to himself. You have to be a part of this network by pushing your way into the group and making yourself heard.

On Twitter, your mission is simple: get people to click the link. In 140 characters or less, you have to say something that will stick, because within just a moment, it’s going to be lost in the stream of news blips, celebrity gossip, and reports on what friends ate for lunch. Remember “the hook?” On Twitter, all you get is the hook. Make your tweet memorable, sexy, but understandable.

Beyond this, remember that Twitter is a conversation platform. Search out users who may be interested in what you’re promoting, and tweet at them to let them know. Also, always answer any questions or comments users direct at you. Being a receptive and friendly Internet persona will only make your product look more attractive, and create a story around it.

On Facebook, post your link and a short blurb, and include a photo (because you can). Your information will have a bit of a longer shelf-life than on Twitter, so take your time — perhaps even copy/paste a segment from your link.

Read more here… and while you’re at it, check out the other articles on this game-changing site!