“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
Nice sentiment, Billy, but unfortunately that thinking won’t fly in the product development world.
Naming is a key phase in the Quirky process, but lately, it’s gotten a little overwhelming to sift through the HUNDREDS ideas, good and bad, that we receive each week. So, we’ve decided to experiment a little with our idea submission limits for naming and tagline — you’ll notice that the limit for the Tape Stamp tagline project, which launched today, is 2 instead of the regular 3.
Hopefully, this will help everyone think a little more about their name/tagline suggestions, before they hit the big red submit button. The following resources/blogs may also help:
Name Wire: The Product Naming Blog
CatchThis: Catch Word’s Naming Blog
Snark Hunting: The Naming and Branding Blog
Happy naming, Quirks!
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