Tue 2 Feb 2010

The “Invention Addict” Shares His Five Steps To Quirky Success

by jess

Community member Stephen Bozzone – i.e. the “Invention Addict” — blogged yesterday on his tips to success on Quirky. With six U.S. patents and 17 years of product development experience under his belt, Stephen offers up some pretty great advice. His main points:

1) Find a good problem to solve. People don’t buy products, they buy solutions.

2) Do your homework. Google is your first step.

3) Keep it simple. The best ideas are the ones that are so simple that they are elegant.

4) Carefully craft your pitch. Get inside the head of the consumer and try to tap into the emotions associated with the problem you’re solving.

5) Make it like a bikini. Your idea submission should be large enough to cover everything but small enough to keep it interesting.

Stephen also invites Quirky users to run their ideas past him; he promises not to steal. That’s the kind of community spirit we like! Thanks, Steve.

Read the full post here.