Tue 16 Feb 2010

From The Forum: Social Sales

by jess

I wanted to alert you to an interesting discussion happening on the Community Forum — if you haven’t checked it out yet, the forum’s on the site under Learn.

Sandra Lehr wrote: I would love to know what our most active quirks are doing with respect to social sales. How are they reaching the right people? I think those who aren’t big into the social media aspect might find this type of info helpful.

Matthew Toghill responded: Currently standing on >9000 referrals (hits on my links); 112 registrations; 119 orders. Admittedly the majority of this is due to some luck with the big gadget blogs using my referral link (and others copying the link or sourcing such sites), this was before they probably realised what the whole link meant and since then they seem to all shorten links to just the standard store page/ quirky home page.

Sandra responded: I have nearly 2400 referrals and 18 orders. So lookout — I’m catching up to you! I do twitter a couple of times a day links to the site. I’m trying to hit different people without being super annoying so that they unfollow me. I think if I can continue to get the right folks to follow me (through Mr. Tweet or even Twellow) and get noticed on some of the other boards I’m on, it could pay off.

Michael Mattox responded: 1285 Referrals, 6 Registrations, 1 Order :-(  Many of my friends have gone to the site with my original link, but never registered at that time. They would simply go to Quirky days or weeks later without using the link, then register and order.

Do you have any super tips for social sales? Hit up the forum and share your expertise with the rest of the community!